Customer loyalty means the enduring and repetitive behavior of a customer choosing products and services from a particular brand. This means that the customer is willing to return to your company, even if the competition offers similar products or services at a lower price.

In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.

Online shopping has become a part of our everyday life. Consumers are increasingly choosing to make purchases through e-commerce platforms and online stores. There is nothing strange about it, as ordering goods and services from our own electronic devices is much faster and more convenient, and the purchases are delivered right to our doorstep. How can we determine if our business plan has a place in the online world? What should we remember when starting to operate in e-commerce?

Have you ever wondered what profit one customer brings and how to measure it? The customer lifetime value indicator comes to the rescue. By checking the customer's lifetime value, you will find out how much revenue one customer generates. In our article, we will explain the concept of customer lifetime value and give you tips on how to increase the long-term value of a customer.

Is it enough to add your company to Google Maps for magic to happen and customer orders to constantly flow in? Unfortunately, it's not that simple. Nevertheless, a Google business listing has a significant impact on the visibility of your company in search results. The greater the visibility, the greater the sales and website traffic. Having a Google business profile is crucial for several reasons. After creating a Google My Business listing, pay attention to a few important elements to fully utilize the potential of your company's listing. Want to learn how to do it? We explain in this article.

The day has come that will be a breakthrough in consumer rights protection. Of course, we are talking about the implementation of the Omnibus Directive into Polish law. What are the changes? What is prohibited? How to protect your shop from sanctions? We answer these questions in the article below.

Temporary promotions are one of the basic elements of sales strategy. That's why in this article we provide tips on what to pay attention to in order for a promotional campaign to always be effective. In addition, we have tips on how to conduct a promotion in accordance with the Omnibus directive. Read the article and create a promotional campaign that will increase your profits and brand recognition.

The well-known and free Google Analytics data analysis tool has been enabling monitoring and evaluation of user behavior on websites for years. Google has announced that soon, starting from July 1, 2023, Universal Analytics will be replaced by a new version - Google Analytics 4 (GA4).

Open rate, which is the message open rate, is one of the most important parameters measuring the effectiveness of your email campaign. Why?

In today's times, online shopping has become very popular. More and more people choose to shop in online stores because it is convenient and saves time.